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2024 Tax Season Updates Sponsorships

October- December

About Tax Season Updates

The NATP fall update workshop (Tax Season Updates) has been an industry mainstay for more than three decades. The tradition of preparing the nation’s tax professionals to take on the important job of guiding their clients through tax season is something more than 5,000 attendees rely on yearly.  

Sponsorships

Virtual sponsor  |  3 available

$6,000 total

Workshops will run Oct. 14-16, Nov. 13-15 and Dec. 11-13. Reach: approx. 3,300

Sponsorship includes

  • 20-minute demo presented live during each workshop session (3 times)

  • Ability to use polling to collect leads 

  • Advertisement included in pre-workshop ad loops

  • Your logo on NATP’s virtual workshop web pages 

  • Your logo on event confirmation emails sent to attendees 

  • Post-event email to all attendees (you provide the HTML, NATP will deploy) 

  • Electronic flyer (PDF) included in attendees’ downloadable materials 

  • Flyer mailed to attendees who purchase a textbook  

    • About 50% of attendees order the book 

    • Sponsor provides 1,600 flyers

Demo Schedule

Times will be determined in September, as the curriculum is finalized. Generally, times will fall between noon and 2 p.m. CT.

There is no expo hall for the in-person or virtual events. The attendee list will not be provided for any sponsorship. 

Oct. 22, Nov. 13, Dec. 11

Oct. 23, Nov. 14, Dec. 12

Lunch spot 1

Lunch spot 2

Sponsor 2

Sponsor 1

Sponsor 3

Sponsor 4

In-person sponsor  |  SOLD

$8,000 total

Workshops start Oct. 22 and end the first week of December. Reach: approx. 3,000

​Sponsorship includes

  • Your logo on NATP’s in-person workshop web pages 

  • Your logo on event confirmation emails sent to attendees 

  • Your advertisement in the front cover of the event’s textbook and e-book 

  • Your designed ad in the ad loops played at all 80+ locations  

  • Follow-up email to all attendees with additional information about your product (you provide the HTML, NATP will deploy weekly after workshops) 

  • Additional handouts included at each event (optional, cost of printing and shipping to NATP not included in sponsorship). NATP will work with on-site volunteers and instructors to assure that the handout is provided to all attendees. 

There is no expo hall for the in-person or virtual events. The attendee list will not be provided for any sponsorship. 

Attendee demographics

Our attendees are small business owners with typically 2-3 employees. While the main focus of their firm is typically tax preparation and tax consulting, many offer additional services (or are interested in offering) like payroll, bookkeeping, financial planning, insurance and tax representation. 

About our attendees
Firm decision makers

Firm decision makers

Hold a designation

50% hold a designation

Serve half-million taxpayers

Serve half-million taxpayers

Have 2-3 Employees

Have 2-3 employees

Attendees offer services other than tax
Accounting

Accounting

Payroll

Payroll

Financial Planning

Financial planning

Representation

Representation

Critical issues to our attendees
Security Data protection

Security plans

Time Management

Time management

Marketing their business

Marketing their business

Adding new services

Adding new services

Cancellation policy

Payment must be received in order to secure your sponsorship. No refunds or cancellations will be provided. By sponsoring, you consent to use in NATP's promotional materials.

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